Strategic Project Management, Marketing, and Event Solutions

Trusted Partners in Delivering Tailored Marketing & Event Solutions

Watson Consulting specializes in delivering high-impact marketing solutions for B2B tech companies. With more than 15 years of expertise in product and brand marketing, event management, and go-to-market planning, we help marketing leaders streamline their initiatives and drive success.

Our mission is to provide tailored consulting services that meet your unique business needs—whether it's crafting a comprehensive marketing plan, managing a product launch, or executing a flawless corporate event. We partner with you and become an extension of your team, offering more than just vendor services to ensure shared goals and success.

Areas of Practice

Event Strategy & Execution

Delivering strategic, end-to-end corporate event solutions that drive engagement, align with business goals, and create unforgettable experiences.

  • Session strategy and agenda development

  • Attendee experience and flow management

  • Mobile and web app support for user experience

  • On-site badge tracking strategies

  • High-impact event execution

  • KPI tracking and post-event analysis

  • Sales pipeline integration and targets

  • Global event strategy development

  • Event project milestones and planning

  • External communications and messaging

  • Sponsorship prospectus creation

  • Vendor selection and management

  • Budget development and optimization

  • Cross-functional team alignment

Past events include annual user conferences, multi-city roadshows, product launches, major tradeshows, specialized third-party events, executive dinners and receptions, and user group meetings.

Marketing Project Management

Managing complex marketing projects with precision, ensuring alignment, clear communication, and timely execution to achieve your business objectives.

  • Team alignment and coordination

  • Multi-channel marketing strategy

  • Vendor and partner coordination

  • Resource allocation and prioritization

  • Milestone tracking and on-time delivery

  • Post-project analysis and optimization

  • Cross-functional project management

  • Marketing campaign execution

  • Product launch coordination

  • Stakeholder communication management

  • KPI tracking and reporting

  • Budget oversight and management

Meet Elizabeth Norton

Elizabeth Norton is a seasoned marketing leader with over a decade of experience in the technology industry, specializing in brand marketing, event management, and go-to-market strategy. With an MBA from the University of Maryland's Robert H. Smith School of Business, she has cultivated a deep understanding of business, finance, and leadership, which she applies to deliver high-impact, results-driven marketing solutions.

Throughout her career, Elizabeth has led numerous successful initiatives in corporate events, product marketing, brand strategy, campaign management, and marketing operations, empowering companies to achieve their goals with precision and excellence. Her core competencies include marketing planning, reporting and analytics, sales and marketing alignment, event strategy, and project management.

Elizabeth brings a collaborative, results-oriented approach to every project, ensuring that her work drives engagement, growth, and memorable experiences. Her mission is to help organizations innovate and create value for customers, partners, and stakeholders through thoughtful, strategic marketing initiatives.

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Interested in learning how Watson Consulting can help your team succeed? Let’s connect.